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Dr.Robert Cialdini Influence, The Psychology of Persuasion Book Review
Why you need to read this book “The Psychology of Persuasion” ?
-    If you work in in marketing online of offline marketing
-    Do you know why it doesnot make a difference online or offline ?  Because we market to human ,

Why do I Recommend this book?
-    Because this book was the turning point , that did help me make more money ,attain more authority , gain control over something in my life and for me if I would remember 2008 year , I never forget that in April I read 2 books that Dramatically change my marketing campaign results up to 100% increase ,did help me to gain authority , attain control in my relationships and those books were
1-    Influence: The Psychology of Persuasion
2-    The 4-Hour Workweek: Escape 9-5, Live Anywhere,
and Join the New Rich by Timothy Ferriss
You may ask me then give me your review for this book that`s okay but you should  know before that this is not a mine but I do agree with  100%

A reviewer in Amazon Said
“Most books of applied psychology fall prey to one of two weaknesses: Either they lack scientific content (or over-simplify) or they present solid information in an academic manner that readers find difficult to absorb and apply. Robert Cialdini’s book stands out brilliantly from these books. Combining wide and deep scientific scholarship with an engaging, lucid, and personal style, Influence may be the single best work on the topic.

The intent of the book is to show how we can understand and defend against pervasive non-rational influences on our decision-making.

Of course the same principles could be applied to market products or influence colleagues and rivals either in place of or in addition to genuine reasons.
Any reader will find the research results stunning and frightening.

Fortunately, Cialdini concludes each compelling chapter with hints on “How to say no”.
No matter how intelligent you are, you have undoubtedly fallen for many of these techniques used deliberately or accidentally. How many poor business investment decisions, product purchases, or strategic moves have been influenced by non-rational factors?

You have to read this book. Why?
Because I’ve done you a favor with this review and you owe it to me; you can’t say you’re a rational person if you don’t; everyone else is reading it; I’m attractive, friendly, well-dressed, similar to you, and you like me; I’m an psychology expert and I recommend it; and you need to buy it now before all copies are sold!”

Adam Anis