Viral marketing success stories II
In this article we will continue our list off viral marketing success stories, and the lessons you can learn from them. Apply what suits you and suits your brand and take note of those who don’t, often you can use them if you think hard enough.
- Viral marketing success stories 5: Got milk?
Can you get any simpler? The simplicity of the slogan lends itself to a wide variety of advertising interpretations, ranging from the humorous to the other end of the spectrum. Look for slogans that have the potential for longevity.
- Viral marketing success stories 6: High school musical campaign
The team behind the viral marketing campaign for the movie made excellent use of social networking to target tweens and teens. The promotion included a contest where fans showed school spirit by completing tasks such as uploading videos, changing profile skins and texting votes for their school. Always try to find the media your audience uses and focus on it.
- Viral marketing success stories 7: the Nike Swoosh
Designed in the 70s by then college student Carolyn Davidson, it is one of the most recognizable logos in history. The reason it works? It is an empty vessel, so simple and visible at a distance. Sometimes too many bells and whistles can make your logo less effective.
- Viral marketing success stories 8: The Goodyear blimp
When people see the blimp they run to get their friends and family to see it with them. It becomes a kind of landmark so to speak. Be unexpected in how and where you communicate with your customers.
- Viral marketing success stories 9: the livestrong wristband
Starting as a fundraising vehicle for bicyclist Lance Armstrong by Nike, the wristband sold 45 million units and became an immediately identifiable symbol of Armstrong. You should always have a signature look, whether it’s a giveaway or simply in how you present your brand. Make it easy for people to recognize you immediately.
Keep those lessons in mind and try to make your own ones as you go. Success favors the bold, and the well learned. To learn more about viral marketing please visit www.doubleurincome.com
