What do the best viral marketing campaigns have in common?

Why do some viral marketing campaigns have phenomenal success and others fail horribly? It turns out that having a great viral marketing campaign is not that hard, all you have to do is do what the best viral marketing campaigns did. Here we will show what all the best viral marketing campaigns had in common.

-The best viral marketing campaigns were all novel and unexpected
Having an unexpected idea for a viral marketing campaign is a common factor among all of the best viral marketing campaigns. The novelty makes the viral marketing campaign interesting; it differentiates it from the competitors’ and makes people come for more.

-The best viral marketing campaigns were all subtle
Having a product shoved down your throat everywhere you go is no fun. This is why you should never have a viral marketing campaign that tries to sell products to your audience. The viral marketing message should be interesting on its own merits, where the focus is not solely on the product.

-The best viral marketing campaigns all make the audience feel good.
The best viral marketing campaigns were successful because their viral massages spread quickly and to a lot of people, and this spread can be attributed to one thing; it made whoever spread them feel good after spreading it.

-The best viral marketing campaigns all had follow ups
When a viral message is good, the audience always wants another one, and the best viral marketing campaigns always had sequels to follow up earlier successful ones. As long as the messages are as good as ever the audience will love it, and develop a special kind of relationship with the business as a result.

In the following articles we will highlight examples from the best viral marketing campaigns of recent years. Be sure to check them out at www.doubleurincome.com