Who is your prospect?

4 Jan

This is going to be a very short impressive article ,
so focus as much as you can on this concept

Who should be my prospect ?

There is a theory I have heard many years ago “customer selling is like marriage, to be a long-term stable relationship, it has to be such a matching, mutual beneficially relationship “

That`s how to target you customer, prospect
Here is the 2 forbidden rules and luxury one is between
1-    Do not target customers you can not make profits from they are more suitable to some business types smaller than you

2-    Do not target customers they need some one better than you stronger than you as you will sell them hardly and the relationship will turn from selling as a mutual benefit relationship

“To a begging buy my stuff relationship, both fail of course “

The success of targeting prospect start from targeting some one with a specific kind of need or frustration while having  the full power to fulfill his need and satisfy him ,

So before you target prospect ,ask you self a question ,
What kind of skills, capabilities do I have?
-    If the answer is I have blah blah blah
-    Then the next one , who needs these skills to improve his life satisfy his need ?
-    Then go deeply in his life , so you can describe him better than he can , understand him ,
-    So when you make a product for him , it will be the product he is gonna buy

Dear reader if you have any question
just make your comment,
Please let me help you

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One Response to “Who is your prospect?”

  1. Rob G. 04. Jan, 2009 at 11:48 am #

    I agree on this,you cannot offer a customer what he doesn’t need especially for in the long run,you wouldn’t want your reputation too to go bad by just selling to rip off customers.

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