Who is your prospect?
4 Jan
This is going to be a very short impressive article ,
so focus as much as you can on this concept
Who should be my prospect ?
There is a theory I have heard many years ago “customer selling is like marriage, to be a long-term stable relationship, it has to be such a matching, mutual beneficially relationship “
That`s how to target you customer, prospect
Here is the 2 forbidden rules and luxury one is between
1- Do not target customers you can not make profits from they are more suitable to some business types smaller than you
2- Do not target customers they need some one better than you stronger than you as you will sell them hardly and the relationship will turn from selling as a mutual benefit relationship
“To a begging buy my stuff relationship, both fail of course “
The success of targeting prospect start from targeting some one with a specific kind of need or frustration while having the full power to fulfill his need and satisfy him ,
So before you target prospect ,ask you self a question ,
What kind of skills, capabilities do I have?
- If the answer is I have blah blah blah
- Then the next one , who needs these skills to improve his life satisfy his need ?
- Then go deeply in his life , so you can describe him better than he can , understand him ,
- So when you make a product for him , it will be the product he is gonna buy
Dear reader if you have any question
just make your comment,
Please let me help you
I agree on this,you cannot offer a customer what he doesn’t need especially for in the long run,you wouldn’t want your reputation too to go bad by just selling to rip off customers.